The smell! It’s exotic whilst being sophisticated all at the same time. It has to be the roucou oil – I’d not come across this oil until Davines OI oil landed on my desk. It was a birthday treat sent to me by the guys at Layered Online (hair magazine), along with a few more goodies from the OI range (All in one milk and Body wash) that all smell of the same gorgeous gorgeousness. I’ve been using the OI oil almost every day because I love the smell so much.
To me, a hair oil is a hair oil. I haven’t found a standout one to obsess about yet, not like I have with face oils. The OI oil does a good enough job of softening and detangling hair and providing a gloss finish. It’s not too heavy (unlike argan oil or moroccanoil that can weight hair down and make it look a bit lank). The hair oil helps with frizz and boosts shine. I wish the website showed the full ingredients list and not just active ingredients (it’s a US site). Fortunately the side of the bottle lists the ingredients, and I can confirm it is paraben free.
Roucou oil is from the Amazon and is rich in ellagic acid, which is a powerful anti-oxidant, protecting hair from damaging free radicals. It can be used on hair and skin (I think I am going to try and find this oil in its purest form for use in a facial oil blend!). The roucou oil is blended with a few other mineral oils to create OI oil.
Davines is an Italian brand that prides itself for being sustainable, and the OI oil is a zero impact product. Sustainable beauty is a thing now. Finally :). They are not easily found here, but I know you can buy their products on Cult Beauty and Blow. OI oil costs £30 for 135ml.
* free product sent to me as a birthday treat.