It’s a matt black kajal (eye liner) that stays put all day. It’s waterproof and smudge proof. Great if you want it to last all day. I found Lakmé eyeconic kajal on instagram not that long ago, and decided to give it a try based on a blogger’s recommendation.
OK, not so new if you’re in the know (make up artists) but new to the mainstream, which some of this stuff has become, namely contouring and highlighting. It’s always looked so complicated. That’s no longer the case.