Get swishy, bouncy, fuller hair with Philip Kingsley’s elasticizer. Goodbye straw-hair!

Philip Kingsley’s elasticizer used to be a favourite of mine years and years and years ago. I used it religiously a couple of times a week during my daily GHD-straightening addiction. As a pre-shampoo treatment, it protected my hair from heat, built strength again, made it manageable and less prone to breakages.

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